Watts Family Law

The problem

Jennifer Watts had launched her solo family law practice six months before coming to us. She had a basic Squarespace site she'd put together herself — functional but generic. It looked like ten thousand other small law firm websites: blue and grey, stock photos of courthouses, a phone number buried in the footer.

Family law clients are making one of the most stressful decisions of their lives when they search for an attorney. They need to feel immediate trust and confidence. Jennifer's existing site wasn't building that. The bounce rate was 78% on mobile. She was getting almost no enquiries through the website.

The goal

A site that establishes Jennifer's credibility and personality immediately, ranks locally for family law searches in Alpharetta and the surrounding Atlanta area, and makes it easy for potential clients to reach out.

What we built

The core challenge with law firm websites is building trust without making the site feel cold and corporate. We led the design with Jennifer's photo and a warm, direct headline that speaks to the emotional reality of her clients: 'You deserve an attorney who will fight for your family.' Every word was chosen to reduce anxiety, not add to it.

We built practice area pages for divorce, child custody, property division, and post-divorce modifications — each targeting a specific Alpharetta-area search term. The contact page was designed to lower the barrier to getting in touch: a short form, a direct email, and a note explaining what happens after you submit ('We respond within one business day. No commitment required.').

The about page included Jennifer's background, her approach to cases, and a brief section answering the question potential clients always want to ask: 'What's it actually like to work with you?' It's the highest-traffic page on the site because family law clients always read the attorney bio before making contact.

“The process was incredibly smooth. I got daily updates, the design was exactly what I wanted, and it was live in 8 days. I've already referred two other business owners.”
— Jennifer Watts, Watts Family Law, Atlanta GA