Springs Plumbing & Remodeling

The problem

Springs Plumbing & Remodeling offered something genuinely useful to Colorado Springs homeowners: a single licensed, insured, family-owned crew that could handle both emergency plumbing and large-scale bathroom or kitchen remodelling projects. One call, one relationship, from a leaking pipe to a finished renovation.

The existing site didn't communicate this. The homepage used a standard plumbing template — built for emergency call-out services — that made no mention of the remodelling side of the business. A homeowner looking for a bathroom renovation would never have known this was the right company to call. A homeowner looking for an emergency plumber would have found a site that looked like every other plumber in the city.

The result was a business doing two distinct things for two distinct customer journeys, with a website optimised for neither.

The goal

Design a homepage that makes both service lines immediately clear — plumbing and remodelling — and converts both types of visitor: the homeowner with an emergency, and the homeowner planning a renovation.

What we built

The redesigned homepage is structured around two parallel stories. The hero leads with a clean, modern kitchen image — warm tones, black fixtures, natural light — and a headline that speaks to both service lines at once: "Your Trusted Plumbing And Remodelling Crew, Right Here In The Springs."

Three credential pills sit directly below the headline — "Colorado Springs · Licensed & Insured · Family-Owned" — establishing local trust and professional legitimacy in a single scan. Dual CTAs appear immediately: "Book a service call" (for the emergency customer) and "Get a Quote" (for the renovation customer).

Below the hero fold, a warm terracotta section titled "Full-Service Plumbing And Home Remodeling" introduces both service tracks with equal visual weight — plumbing services as a clean bulleted list alongside remodeling offerings with a gallery link. The design uses a warm orange-and-white palette that signals local, family-run, and approachable — deliberately different from the industrial blue-and-red template aesthetic dominant in the local plumbing market.

“We used to get calls asking if we do renovations or just plumbing. That question stopped completely after the new site launched.”
— Owner, Springs Plumbing & Remodeling, Colorado Springs CO