Esther Boivin Interiors

The problem

Esther Boivin was an internationally recognised interior designer with over a decade of award-winning projects, features in design publications, and a distinctive philosophy about space and human experience. Her website looked like a WordPress blog from 2019.

The homepage hero used a dark overlay photograph of an interior space with animated text: "SOPHISTICATED / REFINED CRAFTMANSHIP WITH A PURPOSE." The word "CRAFTMANSHIP" — misspelled — appeared in bold red on the darkened background. The hero was competing with itself visually, and the first impression a prospective high-value client received was visual noise, not confidence.

Below the hero: an About Me section with personal bio, then immediately: three blog article thumbnails, then the portfolio as a static four-column image grid with no project context, no titles, no descriptions. A designer of this calibre leads with who they are and what they've built. The existing site led with headlines, blog posts, and image grids that gave a prospective client no reason to make contact.

The goal

Redesign the site to position Esther as the singular creative authority she is — her name, her philosophy, and her work as the immediate, unambiguous centrepiece of the experience.

What we built

The redesigned homepage opens with a split-screen editorial layout: a strong, high-contrast portrait of Esther on the left, and her name and positioning statement on the right — "Esther Boivin / The Architectural Curator." The typography is large, assured, and unhurried. Two short paragraphs introduce her philosophy in her own voice: treating every space as a sculpture, choreographing light and texture rather than simply decorating rooms.

A single CTA — "View Selected Works →" — invites the visitor forward without pressure. Below the fold, a "Thoughtful Design Process" section uses an accordion format — Consultation, Concepting, and subsequent phases — that lets prospective clients understand exactly what working with Esther involves, removing ambiguity from the most common pre-inquiry question.

The portfolio is restructured as individual project case studies, each with a project name, location, scope description, and a curated image sequence — replacing the static grid with a narrative format that communicates process and outcome, not just visual taste.

“Every client who contacts me now says the website made them certain they'd found the right designer. That never happened with the old site.”
— Esther Boivin, Esther Boivin Interiors